Negotiating is a vital component of our daily life and business. Money is made or lost at the negotiating table. Learn the secrets of the most successful negotiators.

This will help you to learn how to:

• Prepare.
• Diagnose the fundamental structure of the negotiation.
• Use various negotiating strategies.
• Master paradoxes.
• Create coalitions.
• Savour and protect your reputation.
• Remember that rationality and fairness are relative.
• Continue to learn from the experience.